Rethink
Everything is the white paper version of a presentation I gave to an international investment fund in early 2008. That initial exchange of ideas led to a comprehensive consulting assignment that focused on the incredible market opportunities that the firm faces when it realizes who its customers really are and how to best engage them. An untraditional view on a very traditional industry! [click image to download PDF]
* Technology strategy
* Digital platform selection
* Digital strategy development
* Web 2.0 Technologies
* Search marketing strategy
* Business analysis
* Business strategy
* Web Analytics strategy
* Solution generation
Building
Social Networks for Dollars was
created and presented at the Internet Industry
Association briefing
in late May 2008. As a natural evolution of my work in
social network concepts I presented compelling
evidence for the practical use of social platforms to
engage and profit from your customer interaction. This
presentation includes a couple of case studies and
relevant product references.
[click image to download PDF]